Does your business need to do a 180?
I would have loved to come up with a great blog post this week. But this was just too good to not pass along. This is from Perry Marshall, one of our mentors and a well respected business strategist. I hope you enjoy it as much as I did. "I'm not sure I've ever told you the story of THE lowest point of my career. Laura and I drove from Chicago to Nebraska over a steamy hot 4th of July weekend in our $1200 1985 Honda Civic whose engine had just $$$ blown out 3 months before. We were buying gas ...
Do I really need a Social Media Manager?
First of all, let's consider the question, "What is Social Media?" Is it just Facebook, Twitter, LinkedIn and YouTube? Well, no....it's not....OK maybe it is ...just a little. But in fact it's so much more. The challenge most small business owners face is they want to jump on the Social Media bandwagon and start making money....right away. However, as Michelle MacPhearson points out in her report, The Social Media Myth, it's tough to sell a product directly to people on a social media site because they’re there to talk to friends, not to hear your pitch. However, that’s where the two ...
What is Google Caffeine and why is it good for you?
What is Google Caffeine? Just a little over a month ago, Google announced its new search index: Caffeine. For those who have yet to do their homework on the announcement, the first thing to know about Caffeine is that it is not a rankings algorithm update; rather it is a new indexing system. According to the Google blog, Today, we're announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it's the largest collection of web content we've offered. Whether it's ...
The War for Your Business Future Is On
April 19, 1775: The shot was fired that was heard 'round the world. At the Battles of Concord and Battle Road in Massachussetts, the British met a surprising militia formation of American farmers. The Redcoats marched in plain view while colonial minutemen hid behind every house, tree and fencepost. The score: Americans lost 93, but the British lost 273. It was a humiliating start to a war they would eventually lose. As my friend Perry Marshall would say....that's Guerrilla Warfare, my friend. Traditional warfare is "playing by the rules," but Guerrilla warfare means re-defining the rules, even as the game is ...
5 Strategies To Increase Your Bottom Line
Do you need to increase your businesses bottom line and cash flow? In this economy, most business people would answer a resounding "YES!". While there are a lot of methods that can help you do so, there are 5 basic strategies that you must understand to make it happen. This is called the Business Chassis. What are the 5 strategies? 1. Generate more leads: What are you doing to generate more traffic (online and off) and leads for your business? How are you getting more people to notice your company and raise their hand to say "yes, I'd like to know ...
Oregon Wedding DJ Unveils Marketing Makeover
We're very excited to showcase the marketing makeover that we did for Matt Bixby of Matt's Entertainment. We have been working fast and furious over the past two weeks and we're very pleased with the results that we have come up with. Matt's Entertainment provides Oregon Wedding DJ, MC and Entertainment services. When we started out with the marketing makeover, we had several distinct goals; update Matt's logo, branding and web site improve search results and overall visibility online create an improved social media marketing strategy and coordinated branding approach set up systems to create more leads and more referrals position Matt as the fun, hip ...
Extreme Business Marketing Makeover: Salem Edition
Update 3/29/10: We have a winner! Matt's Entertainment of Albany. Be sure to follow our Makeover Updates here Is your business (or one that you know) in need of a marketing makeover? The Third River, Inc. is excited to announce the Extreme Business Marketing Makeover: Salem Edition program! Why are we doing this? We're hosting the Salem Area Chamber of Commerce "Greeters" on April 9th, 2010. In order to fully showcase the range of our services, we need more time than the 15 minutes allotted at Greeters. So, we'd like to bless one local company with a complete marketing face-lift designed ...
Get cash back shopping at your favorite online merchants
At the beginning of the year it is common to write down goals, set "resolutions", and generally try to figure out how the new year will be better than the year before. And let's face it, 2009 has been a tough year for many. Given the economic climate, most people would like to save some additional money when they shop at their favorite merchants, and of course many folks would like to make more money in 2010 than they did last year. So when I was approached over the holidays about a new company called ShopBest.com, I decided, reluctantly, to take ...
Salem Skin Care Manufacturer launches new look for 2010
Touch of Mink, a local manufacturer of skin care products, launched a brand new look for their website for 2010. We first met with Touch of Mink in early 2009 to discuss the possibilities regarding updating their website and their online marketing strategies. For anybody not familiar with Touch of Mink, they have been around for 28 years, located in West Salem. If you've been to a home show in Salem, you've seen Touch of Mink. Their primary marketing strategies have been shows, where they do demonstrations of their product, mail order, and their web site. However, their web site had not ...
Do I really need to Tweet what I ate for breakfast?
I recently presented a one-hour seminar for the Chemeketa Small Business Management Power Advising Group on the topic of Social Business Networking. I focused on answering the following questions; Is it relevant? How do I find the time? How do I 'do it'? Where is the return on investment? During my presentation I talked about 4 steps to getting started and maximizing your social media efforts for your business; Get started: sign up for accounts at Linkedin, Twitter, Youtube, and Facebook (both a personal profile and setup a Fan page). Setup keyword-rich profiles at each one and brand your presence to match your current branding. Start connecting: ...
Company Snapshot
We provide web design, search engine optimization, social media marketing, online video marketing, email marketing and lead generation, and more for small and mid-size businesses, non-profits, Chambers of Commerce, and associations. We are headquartered in beautiful Salem, Oregon but provide services for clients across the United States and beyond.Social Media
Do I really need a Social Media Manager?
First of all, let’s consider the question, “What is Social Media?”...
What is Google Caffeine and why is it good for you?
What is Google Caffeine? Just a little over a month ago, Google announced its new...
The War for Your Business Future Is On
April 19, 1775: The shot was fired that was heard ’round the world. At the...
Read More Posts From Social Media
Web Design
Top 10 ways to tell if your company web site stinks
As you can imagine, we see a lot of web sites in our web design and marketing business. ...
City Saves $19,000 by using WordPress
I’m often asked about the cost of developing a new website … and many...
Followup Strategies To Turn Leads into Buyers
Getting traffic to your web site is great, but all the traffic in the world doesn’t...
Read More Posts From Web Design
Portfolio
Company Creates Hassle Free Fundraising With Ink Cartridges
We all know that fund-raising is an ongoing challenge for just about every youth ball team, choir, band, troop, and other youth organizations. Endless magazine sales, car washes, candy bars, and cookie dough sales drives are common ways to raise money, but Joel Rumrill, founder of InkForKidsOnline.com, felt like there should be another option. “I... [Read more about this project]
Portland Oregon home staging firm launches new web site
Staged to Sell & Northwest Home Remodeling LLC, a Portland Oregon Home Staging firm, recently launched their own marketing makeover with a little help from The Third River, Inc. Michelle Seidelman, owner of Staged to Sell, had attended a seminar on social media marketing taught by Tim Fahndrich, president of The Third River, Inc. She loved the... [Read more about this project]
Oregon Wedding DJ Unveils Marketing Makeover
We’re very excited to showcase the marketing makeover that we did for Matt Bixby of Matt’s Entertainment. We have been working fast and furious over the past two weeks and we’re very pleased with the results that we have come up with. Matt’s Entertainment provides Oregon Wedding DJ, MC and Entertainment services. When we... [Read more about this project]
Award-winning Oregon ‘Green’ Architect launches new blog
Nathan Good’s passion for the environment and 25+ years of professional experience produced an award-winning portfolio of homes, wineries, galleries, bridges and recreational facilities. According to NW Home magazine, his work has distinguished him as one of the Top 50 Architects in the Northwest for the past three years. As they began looking... [Read more about this project]
Oregon home loan company kicks off brand new web site
The David Chandler Team, a leading Oregon home loan company kicked off the new year with a brand new web site developed by The Third River, Inc. David had a key set of features in mind when he first approached us, including wanting to use WordPress since he had used WordPress on another site. David really understands the power and flexibility of... [Read more about this project]
Door-to-door advertising company launches new web site
JD and Kristina Ribali had tried just about everything when it came to advertising their McMinnville lawn care business, Green & Clean Lawn Care & Household Services. Then they came across the idea of doorhangers … and it worked. In fact, it worked so well that they started a business creating and distributing marketing materials... [Read more about this project]
Salem Skin Care Manufacturer launches new look for 2010
Touch of Mink, a local manufacturer of skin care products, launched a brand new look for their website for 2010. We first met with Touch of Mink in early 2009 to discuss the possibilities regarding updating their website and their online marketing strategies. For anybody not familiar with Touch of Mink, they have been around for 28 years, located... [Read more about this project]
Read More Posts From Portfolio
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