Does your business need to do a 180?

While the rest of the world roils in chaos and waits for “something to happen”, we proactive alchemists are quietly re-engineering our offerings, our systems and our priorities. We’re still reeling in customers because we’re focusing on the core essentials.

We’re not listening to the whiners. We’re not reading the morning paper. We’re rising up in the morning and focusing on what’s POSITIVE. We’re building on what’s GOOD.

Do I really need a Social Media Manager?

First of all, let’s consider the question, “What is Social Media?” Is it just Facebook, Twitter, LinkedIn and YouTube? Well, no….it’s not….OK maybe it is …just a little. But in fact it’s so much more. The challenge most small business owners face is they want to jump on the Social Media bandwagon and start making [...]

What is Google Caffeine and why is it good for you?

What is Google Caffeine? Just a little over a month ago, Google announced its new search index: Caffeine. For those who have yet to do their homework on the announcement, the first thing to know about Caffeine is that it is not a rankings algorithm update; rather it is a new indexing system. According to [...]

The War for Your Business Future Is On

April 19, 1775: The shot was fired that was heard ’round the world. At the Battles of Concord and Battle Road in Massachussetts, the British met a surprising militia formation of American farmers. The Redcoats marched in plain view while colonial minutemen hid behind every house, tree and fencepost. The score: Americans lost 93, but [...]

5 Strategies To Increase Your Bottom Line

Do you need to increase your businesses bottom line and cash flow? In this economy, most business people would answer a resounding “YES!”.  While there are a lot of methods that can help you do so, there are 5 basic strategies that you must understand to make it happen. This is called the Business Chassis. [...]

Oregon Wedding DJ Unveils Marketing Makeover

We’re very excited to showcase the marketing makeover that we did for Matt Bixby of Matt’s Entertainment.  We have been working fast and furious over the past two weeks and we’re very pleased with the results that we have come up with.  Matt’s Entertainment provides Oregon Wedding DJ, MC and Entertainment services. When we started [...]

Extreme Business Marketing Makeover: Salem Edition

Update 3/29/10: We have a winner!  Matt’s Entertainment of Albany.  Be sure to follow our Makeover Updates here Is your business (or one that you know) in need of a marketing makeover?   The Third River, Inc. is excited to announce the Extreme Business Marketing Makeover: Salem Edition program! Why are we doing this? We’re hosting [...]

Get cash back shopping at your favorite online merchants

At the beginning of the year it is common to write down goals, set “resolutions”, and generally try to figure out how the new year will be better than the year before.  And let’s face it, 2009 has been a tough year for many.  Given the economic climate, most people would like to save some [...]

Salem Skin Care Manufacturer launches new look for 2010

Touch of Mink, a local manufacturer of skin care products, launched a brand new look for their website for 2010.   We first met with Touch of Mink in early 2009 to discuss the possibilities regarding updating their website and their online marketing strategies. For anybody not familiar with Touch of Mink, they have been around [...]

Do I really need to Tweet what I ate for breakfast?

I recently presented a one-hour seminar for the Chemeketa Small Business Management Power Advising Group on the topic of Social Business Networking.  I focused on answering the following questions; Is it relevant? How do I find the time? How do I ‘do it’? Where is the return on investment? During my presentation I talked about [...]

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