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	<title>Third River Marketing</title>
	<link>http://thethirdriver.com</link>
	<description>Let us help you harness the power of the web</description>
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		<title>Company Creates Hassle Free Fundraising With Ink Cartridges</title>
		<description><![CDATA[We all know that fund-raising is an ongoing challenge for just about every youth ball team, choir, band, troop, and other youth organizations.  Endless magazine sales, car washes, candy bars, and cookie dough sales drives are common ways to raise money, but Joel Rumrill, founder of InkForKidsOnline.com, felt like there should be another option. &#8220;I [...]]]></description>
		<link>http://thethirdriver.com/portfolio/company-creates-hassle-free-fundraising-with-ink-cartridges/</link>
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		<title>Does your business need to do a 180?</title>
		<description><![CDATA[While the rest of the world roils in chaos and waits for "something to happen", we proactive alchemists are quietly re-engineering our offerings, our systems and our priorities. We're still reeling in customers because we're focusing on the core essentials.

We're not listening to the whiners. We're not reading the morning paper. We're rising up in the morning and focusing on what's POSITIVE. We're building on what's GOOD. ]]></description>
		<link>http://thethirdriver.com/business/does-your-business-need-to-do-a-180/</link>
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		<title>Do I really need a Social Media Manager?</title>
		<description><![CDATA[First of all, let&#8217;s consider the question, &#8220;What is Social Media?&#8221; Is it just Facebook, Twitter, LinkedIn and YouTube? Well, no&#8230;.it&#8217;s not&#8230;.OK maybe it is &#8230;just a little. But in fact it&#8217;s so much more. The challenge most small business owners face is they want to jump on the Social Media bandwagon and start making [...]]]></description>
		<link>http://thethirdriver.com/social-media/do-i-really-need-a-social-media-manager/</link>
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		<title>What is Google Caffeine and why is it good for you?</title>
		<description><![CDATA[What is Google Caffeine? Just a little over a month ago, Google announced its new search index: Caffeine. For those who have yet to do their homework on the announcement, the first thing to know about Caffeine is that it is not a rankings algorithm update; rather it is a new indexing system. According to [...]]]></description>
		<link>http://thethirdriver.com/archive/what-is-google-caffeine-and-why-is-it-good-for-you/</link>
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		<title>The War for Your Business Future Is On</title>
		<description><![CDATA[April 19, 1775: The shot was fired that was heard &#8217;round the world. At the Battles of Concord and Battle Road in Massachussetts, the British met a surprising militia formation of American farmers. The Redcoats marched in plain view while colonial minutemen hid behind every house, tree and fencepost. The score: Americans lost 93, but [...]]]></description>
		<link>http://thethirdriver.com/social-media/the-war-for-your-business-future-is-on/</link>
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		<title>Lead Generation Tip #2: Be Intentional About Social Networking</title>
		<description><![CDATA[There&#8217;s a great video that I saw recently called &#8220;Facebook in Real Life&#8221;.  Perhaps you&#8217;ve seen it to.  It is a hilarious look at how Facebook would play out in real life, and to be honest, how silly it all seems.  You can watch the video below; While it can be a lot of fun [...]]]></description>
		<link>http://thethirdriver.com/business/lead-generation-tip-2-be-intentional-about-social-networking/</link>
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		<title>Turn Your Passion Into Profits Workshop</title>
		<description><![CDATA[Leverage Social Media Marketing to Explode Your Business Whether you are an experienced business owner or marketing professional or you are just starting out, NOW is the time to harness the power of social media marketing.  Small business experts around the country agree: social media marketing is one of THE most important things that small [...]]]></description>
		<link>http://thethirdriver.com/social-media/turn-your-passion-into-profits-workshop/</link>
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		<title>Lead Generation Tip #1: Intentional Word-of-mouth marketing</title>
		<description><![CDATA[As business owners we can all generally benefit from more traffic and leads coming in the door or to our web site.  How can we generate more leads?  How about being more intentional about word-of-mouth referrals? Most business owners will tell you that referrals account for the bulk of their new leads.  I have people [...]]]></description>
		<link>http://thethirdriver.com/business/lead-generation-tip-1-intentional-word-of-mouth-marketing/</link>
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		<title>5 Strategies To Increase Your Bottom Line</title>
		<description><![CDATA[Do you need to increase your businesses bottom line and cash flow? In this economy, most business people would answer a resounding &#8220;YES!&#8221;.  While there are a lot of methods that can help you do so, there are 5 basic strategies that you must understand to make it happen. This is called the Business Chassis. [...]]]></description>
		<link>http://thethirdriver.com/business/5-strategies-to-increase-your-bottom-line/</link>
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		<title>Portland Oregon home staging firm launches new web site</title>
		<description><![CDATA[Staged to Sell &#38; Northwest Home Remodeling LLC, a Portland Oregon Home Staging firm, recently launched their own marketing makeover with a little help from The Third River, Inc.  Michelle Seidelman, owner of Staged to Sell, had attended a seminar on social media marketing taught by Tim Fahndrich, president of The Third River, Inc.  She [...]]]></description>
		<link>http://thethirdriver.com/portfolio/portland-oregon-home-staging-firm-launches-new-web-site/</link>
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		<title>Oregon Wedding DJ Unveils Marketing Makeover</title>
		<description><![CDATA[We&#8217;re very excited to showcase the marketing makeover that we did for Matt Bixby of Matt&#8217;s Entertainment.  We have been working fast and furious over the past two weeks and we&#8217;re very pleased with the results that we have come up with.  Matt&#8217;s Entertainment provides Oregon Wedding DJ, MC and Entertainment services. When we started [...]]]></description>
		<link>http://thethirdriver.com/portfolio/oregon-wedding-dj-unveils-marketing-makeover/</link>
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		<title>Marketing Makeover Update: Tomorrow&#8217;s the day!  Join us for the party</title>
		<description><![CDATA[Tomorrow&#8217;s the big day! We&#8217;re so excited to be able to host the Salem Area Chamber of Commerce Greeters tomorrow morning and unveil the marketing makeover we&#8217;ve been working on for Matt&#8217;s Entertainment.  Come join the party!  Matt will be there with Friday morning &#8216;get up and go&#8217; music, and Kurt Spingath will be serving [...]]]></description>
		<link>http://thethirdriver.com/business/marketing-makeover-updates/marketing-makeover-update-tomorrows-the-day-join-us-for-the-party/</link>
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		<title>Makeover update day 5 &amp; 6: social media, local search, and radio show</title>
		<description><![CDATA[(This is part of a series of updates leading up to April 9th, 2010, when we will be hosting the Salem Area Chamber of Commerce Greeters at the Northern Lights Theater Pub and unveiling the “Marketing Makeover” for Matt’s Entertainment) The last couple of days we&#8217;ve been working on the following main areas; 1.  Branded [...]]]></description>
		<link>http://thethirdriver.com/business/marketing-makeover-updates/makeover-update-day-5-6-social-media-local-search-and-radio-show/</link>
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		<title>Makeover Update Day 4: Video creation, final design decisions, and photo shoot</title>
		<description><![CDATA[(This is part of a series of updates leading up to April 9th, 2010, when we will be hosting the Salem Area Chamber of Commerce Greeters at the Northern Lights Theater Pub and unveiling the “Marketing Makeover” for Matt’s Entertainment) Today we are working on two main areas; 1.  Video Creation;   One of the most [...]]]></description>
		<link>http://thethirdriver.com/business/marketing-makeover-updates/makeover-update-day-4-video-creation-final-design-decisions-and-photo-shoot/</link>
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		<title>Makeover Update–Day 3: Can we get a layout over here?</title>
		<description><![CDATA[(This is part of a series of updates leading up to April 9th, 2010, when we will be hosting the Salem Area Chamber of Commerce Greeters at the Northern Lights Theater Pub and unveiling the &#8220;Marketing Makeover&#8221; for Matt&#8217;s Entertainment) Today we are working on three main areas; 1.  Layout;   One of the main things [...]]]></description>
		<link>http://thethirdriver.com/business/marketing-makeover-updates/makeover-update%e2%80%93day-3-can-we-get-a-layout-over-here/</link>
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		<title>Makeover Update–Day 2: We&#8217;ve got new branding for Matt&#8217;s Entertainment</title>
		<description><![CDATA[(This is part of a series of updates leading up to April 9th, 2010, when we will be hosting the Salem Area Chamber of Commerce Greeters at the Northern Lights Theater Pub and unveiling the &#8220;Marketing Makeover&#8221; for Matt&#8217;s Entertainment) Today we are working on three main areas; Finalizing the branding;   We have new branding!  [...]]]></description>
		<link>http://thethirdriver.com/business/marketing-makeover-updates/makeover-update%e2%80%93day-2-weve-got-new-branding-for-matts-entertainment/</link>
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		<title>Makeover Update-Day 1:  Discovery, Research and Branding</title>
		<description><![CDATA[(This is part of a series of updates leading up to April 9th, 2010, when we will be hosting the Salem Area Chamber of Commerce Greeters at the Northern Lights Theater Pub and unveiling the &#8220;Marketing Makeover&#8221;) Today is day one of the Extreme Marketing Makeover project that we are doing for Matt&#8217;s Entertainment, an [...]]]></description>
		<link>http://thethirdriver.com/business/marketing-makeover-updates/makeover-update-day-1-discovery-research-and-branding/</link>
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		<title>Extreme Business Marketing Makeover: Salem Edition</title>
		<description><![CDATA[Update 3/29/10: We have a winner!  Matt&#8217;s Entertainment of Albany.  Be sure to follow our Makeover Updates here Is your business (or one that you know) in need of a marketing makeover?   The Third River, Inc. is excited to announce the Extreme Business Marketing Makeover: Salem Edition program! Why are we doing this? We&#8217;re hosting [...]]]></description>
		<link>http://thethirdriver.com/featured-content/extreme-marketing-makeover-salem-oregon/</link>
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		<title>Award-winning Oregon &#8216;Green&#8217; Architect launches new blog</title>
		<description><![CDATA[Nathan Good&#8217;s  passion for the environment and 25+ years of professional experience produced an award-winning portfolio of homes, wineries, galleries, bridges and recreational facilities. According to NW Home magazine, his work has distinguished him as one of the Top 50 Architects in the Northwest for the past three years. As they began looking for ways [...]]]></description>
		<link>http://thethirdriver.com/portfolio/award-winning-oregon-green-architect-launches-new-blog/</link>
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		<title>Oregon home loan company kicks off brand new web site</title>
		<description><![CDATA[The David Chandler Team, a leading Oregon home loan company kicked off the new year with a brand new web site developed by The Third River, Inc.  David had a key set of features in mind when he first approached us, including wanting to use WordPress since he had used WordPress on another site.  David [...]]]></description>
		<link>http://thethirdriver.com/portfolio/oregon-home-loan-company-kicks-off-brand-new-web-site/</link>
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		<title>Door-to-door advertising company launches new web site</title>
		<description><![CDATA[JD and Kristina Ribali had tried just about everything when it came to advertising their McMinnville lawn care business, Green &#38; Clean Lawn Care &#38; Household Services.   Then they came across the idea of doorhangers &#8230; and it worked.  In fact, it worked so well that they started a business creating and distributing marketing materials [...]]]></description>
		<link>http://thethirdriver.com/portfolio/door-to-door-advertising-company-launches-new-web-site/</link>
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		<title>Get cash back shopping at your favorite online merchants</title>
		<description><![CDATA[At the beginning of the year it is common to write down goals, set &#8220;resolutions&#8221;, and generally try to figure out how the new year will be better than the year before.  And let&#8217;s face it, 2009 has been a tough year for many.  Given the economic climate, most people would like to save some [...]]]></description>
		<link>http://thethirdriver.com/business/get-cash-back-shopping-at-your-favorite-online-merchants/</link>
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		<title>Salem Skin Care Manufacturer launches new look for 2010</title>
		<description><![CDATA[Touch of Mink, a local manufacturer of skin care products, launched a brand new look for their website for 2010.   We first met with Touch of Mink in early 2009 to discuss the possibilities regarding updating their website and their online marketing strategies. For anybody not familiar with Touch of Mink, they have been around [...]]]></description>
		<link>http://thethirdriver.com/portfolio/salem-skin-care-manufacturer-launches-new-look-for-2010/</link>
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		<title>Local Bookstore uses Social Media to save the day</title>
		<description><![CDATA[My new friend, Marie Trucco of the Greater Independence (Oregon) Business Incubator, posted a story on Facebook that I just had to pass along. It is a story about blogs, burritos, and books, (I know &#8211; a seemingly odd threesome)  and how it saved Broadway Books, an independent bookstore in Portland. You can read the [...]]]></description>
		<link>http://thethirdriver.com/social-media/local-bookstore-uses-social-media-to-save-the-day/</link>
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		<title>Do I really need to Tweet what I ate for breakfast?</title>
		<description><![CDATA[I recently presented a one-hour seminar for the Chemeketa Small Business Management Power Advising Group on the topic of Social Business Networking.  I focused on answering the following questions; Is it relevant? How do I find the time? How do I &#8216;do it&#8217;? Where is the return on investment? During my presentation I talked about [...]]]></description>
		<link>http://thethirdriver.com/social-media/do-i-really-need-tweet-what-i-ate-for-breakfast/</link>
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		<title>Optimizing titles and descriptions for better search results</title>
		<description><![CDATA[Since we provide search engine optimization services for our clients, we get asked a lot of questions about how to improve rankings. One of the steps we take to improve your search engine results is to make sure your meta-titles, meta-descriptions, and meta-keywords are accurate and descriptive for the key words and phrases that you [...]]]></description>
		<link>http://thethirdriver.com/search-engine-optimization/optimizing-titles-and-descriptions-for-better-search-results/</link>
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		<title>What the heck is a mind map and why should I use it?</title>
		<description><![CDATA[That&#8217;s the question that I asked myself when I first heard of Mindmapping **.  I mean, c&#8217;mon, it sounded like it was straight out of some science fiction novel, when the evil genius mind-maps the hero&#8217;s brain so he can get all of his secret powers&#8230; But, I kept hearing the term &#8230; so I [...]]]></description>
		<link>http://thethirdriver.com/business/what-the-heck-is-a-mind-map-and-why-should-i-use-it/</link>
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		<title>Don&#039;t Quit Poem; When you need encouragement</title>
		<description><![CDATA[This inspirational video is based on the oft-quoted and loved poem: When things go wrong, as they sometimes will, When the road you&#8217;re trudging seems all up hill, When the funds are low and the debts are high, And you want to smile, but you have to sigh, When care is pressing you down a [...]]]></description>
		<link>http://thethirdriver.com/videos/dont-quit-poem-when-you-need-encouragement/</link>
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		<title>Where are you ranked on Google?</title>
		<description><![CDATA[We hear alot about &#8220;Getting found on Google&#8221;, and for good reason. Just about every online marketing plan should include plans to optimize your web site and Google rankings. Why? According to a recent study by ComScore (see below), Google accounts for about 65% of all U.S. online searches. As you can see, Yahoo, MSN [...]]]></description>
		<link>http://thethirdriver.com/search-engine-optimization/where-are-you-ranked-on-google/</link>
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		<title>Which Social Networking site is the best for business?</title>
		<description><![CDATA[Hmmm, this is a great question, and one that I hear a lot.  The answer, in my best politicians voice (no offense to my political friends) &#8230; is &#8220;it depends&#8220;.  You might think that is a copout answer &#8230; but I think it is true. It depends because the site that is the best for [...]]]></description>
		<link>http://thethirdriver.com/social-media/which-social-networking-site-is-the-best-for-business/</link>
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		<title>Top 10 ways to tell if your company web site stinks</title>
		<description><![CDATA[As you can imagine, we see a lot of web sites in our web design and marketing business.  Today I thought I&#8217;d share a humorous look at what&#8217;s wrong with many of them. And so, this is our &#8216;top 10 ways to tell if your company web site stinks&#8217;: 10. You have an animated cartoon [...]]]></description>
		<link>http://thethirdriver.com/web-design/top-10-ways-to-tell-if-your-company-web-site-stinks/</link>
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		<title>Do you have an opportunity filter?</title>
		<description><![CDATA[If you&#8217;re like me, you probably can&#8217;t get through your day without being bombarded by new &#8220;opportunities&#8221; in your inbox or over the phone.  Promote this, sell that &#8230; the opportunities are endless.  That is why I&#8217;ve created an opportunity &#8220;filter&#8221; to help me decide what I should pursue and what I should leave alone. [...]]]></description>
		<link>http://thethirdriver.com/business/do-you-have-an-opportunity-filter/</link>
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		<title>Should you have video on your web site? 80% of web users watch online video&#8230;</title>
		<description><![CDATA[With the advent of faster internet connections, online video is fast becoming the norm vs. the exception. That is backed up by a recent study by ComScore that showed that about 80% of web users watch online video. Online video and audio is a great way to engage the visitors to your web site. BUT, [...]]]></description>
		<link>http://thethirdriver.com/video-marketing/should-you-have-video-on-your-web-site-80-of-web-users-watch-online-video/</link>
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		<title>Do you believe in me?</title>
		<description><![CDATA[With so much negative news these days I found this video to be inspiring and challenging at the same time.  The question is asked, &#8220;Do you believe in me?&#8221;.  Watch as this young speaker delivers a fantastic keynote address by asking that question. As a parent and coach it is my responsibility to believe in [...]]]></description>
		<link>http://thethirdriver.com/videos/do-you-believe-in-me/</link>
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		<title>Los Angeles Real Estate Investor Web Site Launches</title>
		<description><![CDATA[Mr. J. Massey, a Los Angeles real estate investor, recently launched a new web site created by The Third River, Inc.  Mr. Massey was referred by another local California real estate investor and author, Mr. Matt Theriault. Mr. Massey needed a web site that he could control and provide the opportunity to showcase his investment [...]]]></description>
		<link>http://thethirdriver.com/portfolio/los-angeles-real-estate-investor-web-site-launches/</link>
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		<title>Ready to Learn Ready to Work announces new web site</title>
		<description><![CDATA[Ready to Learn Ready to Work, a cooperative venture of the Salem Area Chamber of Commerce, Keizer Chamber of Commerce, the Salem Keizer School District, and E3: Employers for Educational Excellence, recently launched a redesigned web site designed by The Third River. Sue Bloom, the co-coordinator of the program, contacted Tim Fahndrich about doing a [...]]]></description>
		<link>http://thethirdriver.com/portfolio/ready-to-learn-ready-to-work-announces-new-web-site/</link>
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		<title>The &#8220;Do Over Guy&#8221;, Matt Theriault, Launches New Web Site</title>
		<description><![CDATA[After a successful tour of duty in the U.S. Marine Corps and 13 years successfully running a small record label, Matt Theriault found himself in dire need of a Do Over.  The Dot Com crash, 9/11, and advances in online music downloading quickly rendered his entire business obsolete. At age 34 he found himself flat [...]]]></description>
		<link>http://thethirdriver.com/portfolio/the-do-over-guy-matt-theriault-launches-new-web-site/</link>
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		<title>Unbelievable Video: &quot;I CAN&quot; &#8211; Team Hoyt</title>
		<description><![CDATA[I never tire of watching this video.  A friend of mine passed it on to me and I immediately posted it on my website.  This inspirational story and message has already been watched over 3000 times on my site alone. This video is about a father and a son. The son asked the father if [...]]]></description>
		<link>http://thethirdriver.com/videos/unbelievable-video-i-can-team-hoyt/</link>
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		<title>Dallas Oregon Hair Salon Launches New Web Site</title>
		<description><![CDATA[Hot Rod Hair, a Dallas Oregon hair salon, unveiled a brand new look for their web site today.  Providing affordable excellence for both men and women, owner and stylist Bry Taylor wanted to have a web site that reflected more of her personality and style. By day she might cut hair, but by nights and [...]]]></description>
		<link>http://thethirdriver.com/portfolio/dallas-oregon-hair-salon-launches-new-web-site/</link>
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		<title>The power of a strong Linkedin.com profile</title>
		<description><![CDATA[I had the opportunity this morning to put on my social media &#8220;evangelist&#8221; hat and spread the word at the Keller Williams Realty office in Corvallis. There were about 20 Realtors and industry folks in the room. As I typically do, I asked by a show of hands who had a Linkedin profile, Facebook profile [...]]]></description>
		<link>http://thethirdriver.com/social-media/the-power-of-a-strong-linkedin-com-profile/</link>
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		<title>Instant Leverage Points for your business</title>
		<description><![CDATA[Let&#8217;s face it &#8230; with the current economy we could all use some leverage to boost cash flow and profits, right? So what are some ways that we might be able to gain some instant leverage?  I subscribe to a newsletter by an Internet Marketer named Yanik Silver.  A while back he sent out a [...]]]></description>
		<link>http://thethirdriver.com/business/instant-leverage-points-for-your-business/</link>
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		<title>City Saves $19,000 by using WordPress</title>
		<description><![CDATA[I&#8217;m often asked about the cost of developing a new website &#8230; and many people are justified in being concerned about the cost when developing a site the traditional way. However, I recently read a story of how the small town of Albert Lea, Minnesota used WordPress (one of my favorite content management systems) to [...]]]></description>
		<link>http://thethirdriver.com/web-design/wordpress/city-saves-19000-by-using-wordpress/</link>
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		<title>What is a Content Management System?</title>
		<description><![CDATA[A &#8220;Content Management System&#8221; (CMS) is web-based software that allows you to easily manage and update the content of your web site without having to know HTML. By using a CMS, our clients our empowered to update and manage their own web sites 24/7, without having to wait on a &#8216;web guy&#8217;. Plus, CMS sites [...]]]></description>
		<link>http://thethirdriver.com/faq/what-is-a-content-management-system/</link>
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		<title>Followup Strategies To Turn Leads into Buyers</title>
		<description><![CDATA[Getting traffic to your web site is great, but all the traffic in the world doesn&#8217;t mean a thing unless you eventually get them (your visitors) to take an action that you want them to take.  For example, you might want them to; Contact you for an appointment Purchase a product or service Sign up [...]]]></description>
		<link>http://thethirdriver.com/web-design/followup-strategies-to-turn-leads-into-buyers/</link>
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		<title>What is a customer?</title>
		<description><![CDATA[I ran across this old, faded sheet of paper today and recognized it as something that my dad used to have hanging by his desk.  He was always stressing the value of relationships, and he lived what he talked. In fact, I ran into someone the other day who asked if I was related to [...]]]></description>
		<link>http://thethirdriver.com/business/what-is-a-customer/</link>
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		<title>What is an Autoresponder?</title>
		<description><![CDATA[Autoresponders are an extremely powerful automated tool that sends an email, or series of emails, to someone who has opted in to your email list via a web form and requested information from you. Here&#8217;s how it works: 1. Visitor to your web site fills out a form, usually including their name and email address. [...]]]></description>
		<link>http://thethirdriver.com/faq/what-is-an-autoresponder/</link>
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		<title>Just 10 More Steps&#8230;</title>
		<description><![CDATA[A great video clip from one of my favorite movies &#8230; this just goes to show that when we think we&#8217;ve done all we can, we can usually do more.]]></description>
		<link>http://thethirdriver.com/videos/just-10-more-steps/</link>
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		<title>Is your web site lost on the information superhighway?</title>
		<description><![CDATA[Do you feel like your site is lost out in the middle of nowhere on the information superhighway? This article will give you a few pointers to drive more traffic to your site. (This is the 2nd article in a series called &#8220;5 keys to effective internet marketing&#8221;.  This series is particularly geared to the [...]]]></description>
		<link>http://thethirdriver.com/web-design/is-your-web-site-lost-on-the-information-superhighway/</link>
			</item>
	<item>
		<title>Steps to planning a new web site</title>
		<description><![CDATA[(This is the first article in a series called &#8220;5 keys to effective internet marketing&#8221;.  This series is particularly geared to the local brick and mortar business who is trying to maximize their internet marketing.) If you are working on a new web site for your business or organization, or redesigning an existing web site, [...]]]></description>
		<link>http://thethirdriver.com/web-design/steps-to-planning-a-new-web-site/</link>
			</item>
	<item>
		<title>What is #FollowFriday on Twitter?</title>
		<description><![CDATA[I saw a friend of mine the other day and he looked at me funny and asked me, &#8220;Tim, just what the heck does #followfriday mean&#8221;?   He had seen this on my Facebook page and had no idea what it meant. After a quick chuckle I realized that many of the terms that I use [...]]]></description>
		<link>http://thethirdriver.com/social-media/what-is-followfriday-on-twitter/</link>
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