JD and Kristina Ribali had tried just about everything when it came to advertising their McMinnville lawn care business, Green & Clean Lawn Care & Household Services. Then they came across the idea of doorhangers … and it worked. In fact, it worked so well that they started a business creating and distributing marketing materials for other companies, and DoorPoint Ads was born.
As their business grew, they knew that they needed a web site but couldn’t seem to find the time to get it done. So they hired The Third River, Inc., a Salem web design company, to design and build a web site. Their two primary objectives are 1) showcase the services they provide and 2) showcase local coupons from their advertisers.
Because the coupons will change each month, they needed a content management system that allowed them to change the coupons out quickly and easily. We selected WordPress for the job because of it’s flexibity and ease of use.
We also setup an email marketing program for them that allows customers to sign up to receive an email each month when new coupons are available. Coupons are currently on the site from merchants in Salem, McMinnville, Sherwood, and Newberg.
Platform: WordPress
Key Features:
- Content Management System
- Drop-down menus
- Ability to click on coupons and print out just the coupon
- Email Newsletter
- Contextual sidebar (allows for different sidebar items depending on where the user is in the site)
- An ongoing maintenance program to keep things updated
Screenshot:
While we were at it, we also built a new web site for the lawn care company too!
