As the baby boomer generation ages and families find themselves caught in the “sandwich” generation, many families are finding home health care to be a viable option to take care of family members.
When Chuck Mullin founded First Call Home Health in 2002, he had the desire to look beyond traditional home health and instead take a modern, holistic approach and look at the needs of the whole person. His goals were accomplished as he built a successful home Salem Oregon home health care company. Now the company has recently debuted a new web site and online marketing initiatives after working with Third River, a Salem Oregon web design and marketing firm.
“With the mainstreaming of social media, blogging, and video, we felt like now was a great time to update our web site in order to better share the vision of holistic home health with a wider audience”, stated Jacob Mullin, administrator at First Call Home Health and Chuck’s son. “By providing tips, resources, and updates on a more regular basis, we can help more families as they experience the need for home health care.”
The new web site incorporates a blog, video Q&A, a newsletter, and full integration with the company’s social media profiles.
“We’re excited about the possibilities of connecting in new ways and building a wider audience via our newsletter, blog, Twitter, and Facebook”, added Jacob.
Sadly, the senior Mullin did not get to see the end result of all their efforts, as he became ill and passed away earlier this year. Fortunately his vision lives on as First Call Home Health continues to be a leader in holistic home health care in Salem, Albany, Corvallis, and the mid-Willamette valley.
Key project features include;
- built on the WordPress content management system with a custom design
- complete social media integration including custom designed Twitter, Youtube, and Facebook channels
- built in blog for articles and healthy living tips
- video marketing with interviews and FAQ videos
- email newsletter
- and more …
Screenshot:

